![Simtronix Industries Simracing Story](http://simtronix.com.au/cdn/shop/files/Collage_fc8d8a4a-2495-4515-9007-5c3372810c04.png?v=1685001162&width=3840)
The Simtronix Story
The Simtronix Industries story started in 2021 when our founder embarked on a DIY project to design and build his own, simple, Formula Style rim. This initially simple project turned into a passion project for him as he went on to develop his idea over the next two years. Towards the end of 2022 we noticed the trend of simracing hardware companies only creating high end products with price tags to match, leaving simracers without large budgets behind. Recognising the frustration amongst the community, we decided to turn his diy project he had been developing into a high quality, handmade product, to break the trend of charging large amounts for Simracing hardware, and provide a higher quality experience for those who had previously had no options. This is how Simtronix Industries was born.